Released on = April 27, 2007, 5:04 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = The value of the world lingerie market in 2004 is estimated
at US$29.15bn, 1.6% lower than the figure for 2003.

Press Release Body = The value of the world lingerie market in 2004 is estimated at
US$29.15bn, 1.6% lower than the figure for 2003. This fall is due to ageing
populations in the developed world, fierce retail competition driving prices down
and the continued movement of production to lower cost countries.

Today, the fundamental marketing issue in the lingerie business is about the battle
for share that takes place between global brands and retailers\' own labels
worldwide. It is also about consumers\' expectations and brand aspirations, lifestyle
in the western world and whether the developing world will buy this lifestyle.

Our best-selling first edition quantified the market and examined the position of
the major global players. This new study concentrates on brands with a specific
stance, the dynamics of the market and what is driving the lingerie apparel sector.

This brand new report reviews the price structure of lingerie, global market value
and consumption and offers forecasts to 2012. We also look at brands and price
points, product and market positioning and provide company case studies for major
international players and emerging brands, including Sara Lee, Triumph and Warnaco.

Chapter coverage of Global market review of lingerie and intimate apparel -
forecasts to 2012 - 2005 edition :

Chapters 1 and 2 offer an executive summary and introduction.

In Chapter 3, the price structure of lingerie is reviewed. This matters because so
much of the \"value\" end of the market, particularly from briefs, is composed of
packs.

Chapter 4 looks at the total lingerie market, which is valued for 2004 at
US$29.15bn. The world market is split into the main global developed and developing
regions. Forecasts are made for lingerie consumption, and for selected individual
products within lingerie for 2012.

In Chapter 5, brands and their price points are considered - national and
international retailers, global and regional lingerie brands and manufacturers in
lower cost countries, whose names are unknown to the consumer but important to the
industry.

Moving on from economics, Chapter 6 addresses the structure of the industry\'s
marketing, and the consumer typography that will drive the industry forward.

Chapter 7 provides marketing information from the brands that illustrate the
character of this apparel sector. Most brands take a particular stance and these are
investigated through market position sketches. Includes Sara Lee, VF Corporation,
Triumph International, Warnaco, Eveden (Fantasie) and Shirley of Hollywood

In Chapter 8, some unconventional and potentially controversial views are presented
on how this apparel product sector will develop in the future.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium, Navi Mumbai - 400 614, India.
Ph. : +91-(022)-2757 8668 or +91-(022)-2757 9131
email : bharatbook@gmail.com